22 Jan 26 | Business brief
Inside the global shift toward smarter, greener packaging
‘A bombshell’: doubt cast on discovery of microplastics throughout human bodyArticle by The Guard...
Discussing how McDonald's are approaching circularity and the challenges of scaling sustainable packaging solutions across 14,000
Food retailers sit at the intersection of supply chain and consumer choice. They are uniquely positioned to drive packaging sustainability, from shaping consumer choices at the point of purchase to enabling infrastructure for reuse and recovery.
In this webinar, we hear from Amanda Marti, US sustainability manager and circularity lead at McDonald’s. We explore how McDonald’s is leveraging its global scale to drive packaging sustainability, both upstream and downstream.
From piloting in-restaurant recycling to simplifying sustainable choices through clear labelling and thoughtful design, we’ll dive into:
In this webinar, we hear from Amanda Marti, US sustainability manager and circularity lead at McDonald’s. We explore how McDonald’s is leveraging its global scale to drive packaging sustainability, both upstream and downstream.
From piloting in-restaurant recycling to simplifying sustainable choices through clear labelling and thoughtful design, we’ll dive into:
- What’s working, what’s not, and why
- The role and importance of cross-industry collaboration
- Scale at impact: How can actors like McDonald’s be both enablers and -demand drivers for packaging sustainability
Amsterdam
10th - 11th March 2026