Monday briefing – Why circular packaging still struggles to compete
07 Jul 25
Ian Welsh
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This week: Innovation Forum’s Lia Da Giau and Ian Welsh talk about where packaging innovation is heading, from concentrated refill formats to algae-based inks. They highlight how regulation and cross-sector collaboration are shaping the future of sustainable packaging.
Plus: Amcor’s Jeremy Blake share reflections from the recent sustainable packaging innovation forum in Amsterdam about why the economics of packaging still favour the linear model. In conversation with Ian, they discuss what it will take to make circular packaging viable at scale