Reusable, returnable and refillable formats: How to make them work for business and consumers
11:00
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11:45
There’s a common critique that business is too focused on recycling. Within the waste hierarchy, reuse is a step that is often skipped altogether or one that gets stuck in pilot mode. There are challenges around cost, logistics, experience, convenience – it’s not easy.
In this session, we’ll take a step back. We’ll look at a series of practical examples where reuse has worked and assess what can be learnt and what can be applied into different contexts. We’ll also highlight the opportunity in new business models and debate where reuse can (and ultimately can’t) play an effective role in packaging strategy.