The packaging fix: How to connect packaging innovation with climate action
Climate has the attention of boardrooms. As we approach 2030, this is only set to increase and carbon tunnel vision is already a very real phenomenon.
Packaging has a huge role to play in business reaching their climate targets. But often the trade-offs in packaging design can come down to climate vs circularity. So, it’s not always as straight forward as it seems.
In this session, we’ll look at how to harness the momentum around climate to drive sustainable packaging strategy. We’ll assess the risk that a narrow focus on carbon can hold, whilst discussing how brands can align packaging innovation with broader climate action to ensure a unified approach.