Reality check: Will revised packaging targets enable more effective action or undermine progress?
16:30
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17:15
Over the past 12 months, many brands have ‘revisited’ their commitments to sustainable packaging. 2030 has become 2035. 100% has become 80%. Ambitious targets have become different ambitious targets.
This could of course be viewed as a failing. Or it could be viewed as a transparent, pragmatic approach. After all, ambitious targets should be exactly that: ambitious.
In this closing session, we’ll debate the state of play. We’ll ask whether revamped targets are actually a good thing, or whether they’re a sign that we’re not moving far enough, fast enough. Ultimately, we’ll assess what this all means for speed, scale and progress through the value chain.