The commercial case: How to drive growth and brand value through packaging sustainability

According to RRD's 2024 report, 83% of packaging decision-makers say their firms have advanced sustainability targets, with 81% citing packaging as a key contributor. Nearly 90% plan design changes in the next two years, and 73% of respondents are doing so due to consumer demand for eco-friendly, minimalist packaging. Regulatory pressure to disclose packaging emissions and circularity strategies for materials and waste is also mounting on a local and global level, further embedding packaging into core corporate planning.

 

In this opening session, we'll explore what this operational context means for packaging producers, consumer brands, and their coordinated work across the value chain. We’ll also look beyond material risk to the commercial opportunities in packaging innovation to add brand value.