The business of innovation: How leading brands are turning technological breakthroughs into market-ready solutions
10:10
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10:30
Packaging innovation has the potential to deliver sustainability whilst improving the consumer experience, adding brand value and securing a commercial advantage. But often breakthroughs in R&D don’t translate into real world solutions.
In this Q&A session, we’ll assess the common barriers to adoption and reflect on the trajectory of innovation ahead. We’ll look at examples of where packaging innovation has worked and where it hasn’t. We’ll discuss:
In this Q&A session, we’ll assess the common barriers to adoption and reflect on the trajectory of innovation ahead. We’ll look at examples of where packaging innovation has worked and where it hasn’t. We’ll discuss:
- The cross-functional collaboration required to scale existing solutions and foster a culture of innovation
- What investment is required to drive innovation, who should bear the cost and who should see the ROI?
- How to bridge the gap between technical feasibility, consumer acceptance and business viability