Material choice framework: Balancing availability, sustainability, functionality and cost
11:10
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11:50
Fiberization has been one of the biggest trends in packaging in recent years. Across the industry, there’s been a marked shift from traditional plastic packaging towards fiber based, monomaterials and above ground feedstocks. However, whilst these alternative materials are often perceived as ‘more sustainable’ by consumers, there is often more nuance in decisions and trade-offs are inevitable.
In this session, we’ll highlight how leading brands make decisions on material choices in packaging. A panel of practitioners will describe the research and process they use, and discuss:
In this session, we’ll highlight how leading brands make decisions on material choices in packaging. A panel of practitioners will describe the research and process they use, and discuss:
- Practical examples of frameworks and metrics that inform decision making
- Trade-offs between carbon, circularity and cost, and how to balance trade-offs
- How to anticipate consumer acceptance and ensure their experience remains at the centre of packaging innovation
- Local considerations from cultural norms to recycling infrastructure