Material choice framework: Balancing availability, sustainability, functionality and cost
Sustainable Packaging Innovation Forum USA
28th - 29th October 2025 - Chicago
Material choice framework: Balancing availability, sustainability, functionality and cost
11:10
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11:50
Fiberization has been one of the biggest trends in packaging in recent years. Across the industry, there’s been a marked shift from traditional plastic packaging towards fiber based, monomaterials and above ground feedstocks. However, whilst these alternative materials are often perceived as ‘more sustainable’ by consumers, there is often more nuance in decisions and trade-offs are inevitable.
In this session, we’ll highlight how leading brands make decisions on material choices in packaging. A panel of practitioners will describe the research and process they use, and discuss:
Practical examples of frameworks and metrics that inform decision making
Trade-offs between carbon, circularity and cost, and how to balance trade-offs
How to anticipate consumer acceptance and ensure their experience remains at the centre of packaging innovation
Local considerations from cultural norms to recycling infrastructure
Renata Neri
Chick-fil-A
Sr. Principal Team Leader, Packaging
Cait Green
Canopy
Pack4Good Brand Engagement Manager
Get in touch
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Join us for
In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience