Material choice framework: Balancing availability, sustainability, functionality and cost
10:00
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10:50
Fiberization has been one of the biggest trends in packaging in recent years. Across the industry, there’s been a marked shift from traditional plastic packaging towards fiber based, monomaterials and above-ground feedstocks. However, whilst these alternative materials are often perceived as ‘more sustainable’ by consumers, there is often more nuance in decisions and trade-offs are inevitable.
In this session, we’ll highlight how leading brands make decisions on material choices in packaging. A panel of practitioners will describe the research and process they use, and discuss:
- Practical examples of frameworks and metrics that inform decision making
- Trade-offs between carbon, circularity and cost, and how to balance trade-offs
- How to anticipate consumer acceptance and ensure their experience remains at the centre of packaging innovation
- Local considerations from cultural norms to recycling infrastructure