Reuse and refill: What’s working, what isn’t and what’s next?
Sustainable Packaging Innovation Forum
6th - 7th May 2025 - Amsterdam
Reuse and refill: What’s working, what isn’t and what’s next?
10:05
-
10:50
Increasing the adoption of reuse and refill models will be integral to achieving sustainable packaging and eliminating packaging waste. In recent years, we’ve seen an increasing rate of pilot schemes and industry initiatives appear. But all too often, they then disappear without creating the tangible impact promised and inevitably without reaching the scale required.
The Refill Coalition has encountered several delays and suffered the exit of various coalition members, including Waitrose, Sainsbury’s, Morrisons and M&S; Asda scrapped its flagship refill stores in July 2024; Lidl then followed suit a few months later.
In this session, our panel of practitioners will discuss:
What’s working: Where have we seen success and what can we take from these examples to apply in other industries, geographies and applications?
What isn’t: What’s getting in the way of implementation? How can we address economic reality, consumer experience and logistical restraints?
What’s next: How can we ensure reuse and refill models don’t get stuck in pilot mode, but deliver real impact, at scale?
Alexander Cramwinckel
Heineken
Global Circularity Strategy Lead
Emmanuelle Bautista
Citeo
Director for International and European Affairs
Flávio Ferreira
Reckitt
Global Packaging Sustainability Director
Get in touch
For any questions on the conference, please contact:
In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.
Sign up
Registration for the Sustainable Packaging Innovation Forum is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts.