From material risk to commercial advantage: The opportunities in effective packaging strategies
09:00
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09:30
The packaging landscape has been dominated by risk. Legislation and compliance; the war on plastics; material and sourcing risk; human health impacts; consumer (mis)conceptions. The biggest drivers for action have been risk mitigation and cost-reduction.
However, this mindset misses the opportunity that packaging presents in terms of new business models, revenue streams, customer loyalty, commercial advantage and business success.
In this opening Q&A, we’ll get beyond material risk. Instead, we’ll set the scene for the conference and assess the opportunity in sustainable packaging as a key driver of innovation, brand reputation and business growth.