The say-do gap: What’s the role of brands to nudge consumers towards behaviour change?

11:20 - 11:50

Despite an apparent surge in pro-sustainability sentiment, a 2023 UK study by Deloitte showed how consumers are unwilling or unable to adopt more sustainable lifestyles for reasons ranging from cost (61%), to lack of information (50%) or of interest in sustainability (61%).

This session will assess how consumer demand both drives and limits the effectiveness of packaging solutions. Our panel will provide insights on best (and failed) practices for engaging consumers in innovation, alternative retail models and sustainable packaging solutions. We’ll address:

The role of marketing in nudging consumers towards – or away from – sustainable alternatives
How to integrate behavioural science into decision making and consumer engagement
How can business communicate about sustainable packaging in a clear, transparent and credible way to consumers?

Vanessa Harrer

Mondelēz International

Head of Sustainability & Mindful Snacking Europe

Duncan Flack

Honeywell

Global Sustainability Lead

Get in touch

For any questions on the conference, please contact:

Lia Da Giau
Project Manager
lia.dagiau@innovationforum.co.uk

Sponsorship

For more information and to inquire, please contact:
Gabriela Cuison
Business Development Manager
gabriela.cuison@innovationforum.co.uk

Join Us For

In-depth guidance from industry leaders on how to effectively implement policies.
Networking with key stakeholders, including NGOs, business, government and supply chain actors.
An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience.

Sign up

Registration for the Sustainable Packaging Innovation Forum is currently open. To sign up, you can do so online here, or get in touch directly for details of group discounts.

The say-do gap: What’s the role of brands to nudge consumers towards behaviour change?

Sustainable Packaging Innovation Forum