Designing for circularity: How to balance durability and recoverability in design
10:50
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11:10
Designing for circularity has the potential to drive over half of the impact reductions needed to cut the fashion industry’s carbon and water footprints by 50% by 2030, according to WRAP’s latest scenario modeling. Fashion designers possess the creativity to develop smart solutions for a new system, but what’s needed to make circular design a standard practice?
In this fast-paced Q&A with a leading designer, we’ll explore firsthand insights on designing with circularity in mind, covering key topics such as:
- Systems thinking: How can designers collaborate with buyers and sustainability teams to position design within the broader ecosystem of sourcing and recycling?
- Eradicating end-of-life: Exploring the complementary—and sometimes conflicting—challenges of designing for longevity and designing for circularity.
- Target-setting: The importance of clear metrics to track circularity performance and identify opportunities for improvement and scale.