Current and future generations: What do they want from companies that EVERYONE should take note of? A look at youth vs millennial research – and activism trends

As the vice-chairman of Blackrock wrote recently in the Financial Times: “The demand for sustainable investments is rapidly increasing: assets are moving into these strategies at an annual growth rate of more than 20 per cent. Over the next 15 years, $24tn of wealth will be inherited by millennials. They are more than twice as likely as other generations to invest in companies or funds that target social or environmental outcomes”. With these forecasts in mind, business and investors must immediately take note and act on the expectations of younger generations. 

In this session, we’ll assess the findings of a co-authored report by Innovation Forum and Ipsos. We’ll also ask business leaders and experts to detail how they are preparing for a fundamental shift in consumer demand and expectations. 

We’ll also debate how companies can and should respond to a whole new generation of activists and campaigners, many of whom are changing the way the field works.