Opening debate: Companies often do great things, but are terrible at talking about them. How do we solve that problem without it looking like just PR?

09:00 - 10:00

Large companies have social impacts that often go unappreciated. Jobs, taxes, supplier bases, economic multiples etc etc. And today, many are driving positive environmental change down the supply chain. However, many companies are struggling to communicate, and are then attacked for the negative impacts they may have, without the positives being understood. How do we tackle this challenge? Our panel will also discuss:

Alignment and impact: Do you just focus on one big issue, and avoid distractions?
But then, how do you handle being attacked over other things, which are less materially relevant but make the headlines?
Which examples can we cite, that show a company CAN be effective with regard to core impact communications?