Navigating complex supply chains through smart traceability

Florent Bouguin, chief technology officer at OPTEL Group, talks with Innovation Forum’s Ian Welsh about the strategic role of traceability in global, complex supply chains. They discuss how companies can use traceability to ensure regulatory compliance, build trust with consumers and investors, optimize operations, and enhance both top- and bottom-line performance. Florent also explores best practices, from digital automation and geolocation verification to supplier engagement, showing how traceability can transform compliance requirements into resilient, data-driven, and transparent supply chains.