Peter Bunce, vice president and head of cotton and microbials at Indigo Ag, talks with Innovation Forum’s Ian Welsh about the momentum behind companies addressing scope 3 emissions, particularly in the agriculture sector. They discuss the importance of leveraging technology and partnerships to collect and analyse data efficiently, reducing the burden on farmers while ensuring accurate carbon accounting. Bunce also highlights the potential of voluntary carbon markets to drive sustainable farming practices and warns against delaying progress on carbon reduction due to challenges in addressing biodiversity impacts.