Ipsos on the intention-behaviour gap for consumer purchasing decisions
26 Jan 26 | Webinar
Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar audio recording)
As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer so...
Tamara Ansons, behaviour science consultant at Ipsos, and Ian Welsh discuss new research – from Ipsos and Innovation Forum – that shows how consumers, particularly younger consumers, are engaging with corporate sustainability issues.
The results show that all demographic groups are interested in making sustainable choices, but conflicting demands makes acting on these a challenge. Ansons argues that companies should think about how to make these consumer choices easier.
The results show that all demographic groups are interested in making sustainable choices, but conflicting demands makes acting on these a challenge. Ansons argues that companies should think about how to make these consumer choices easier.
Click here for more detail about the Ipsos-Innovation Forum research. We’re looking for new partners to work with to develop more research that is really valuable for business. Interested? Click here to get in touch.
