How to connect people with business purpose

Gray argues that overall corporate strategy is becoming increasingly the core focus of employee engagement – linking individuals’ roles to their business’s overall impacts and how these link into the bottom line. He says that it is crucial to establish personal context for employee engagement – how their and the company’s impacts can make a difference both to wider stakeholders and to themselves. This trend is reflected in the move away from philanthropic approaches to employee engagement to a desire to change motivation and inspiration across businesses.