Dow on how to define materiality and drive strategy
26 Jan 26 | Webinar
Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar audio recording)
As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer so...
Make tools relevant for your business and not the other way round
Erica Ocampo, global sustainability strategy manager, Dow Chemical, talks with Innovation Forum’s Ian Welsh about how the company identifies its material issues and how they impact its business and stakeholders. Ocampo explains how Dow uses this to develop corporate strategy across all its business units. She argues the case for keeping reporting relevant, and how to engage with standards such as the Global Reporting Initiative effectively.
