Diageo's business case for social and environmental impact engagement
26 Jan 26 | Webinar
Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar audio recording)
As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer so...
Beverages giant measures success via careful resource use assessment
Harriet Howey, global sustainability reporting executive at Diageo, explains to Innovation Forum’s Ian Welsh how the company measures return on investment on its programmes across water and other resource use, gender empowerment, and its social and environmental impacts in general. Howey outlines how the business develops the right KPIs to ensure value from investment and bottom-line financial benefits, and also why it has developed an in-depth social impact assessment framework.
