Circular by design: How apparel brands can make informed choices

Video: All materials have impacts. Whether it be fossil fuel inputs, land and chemical use, or human rights issues, brands are keen to show verifiable, data driven improvements in their sourcing choices. There are emerging solutions, and materials with lower impact coming on the market at scale today. Presently, we need a more honest conversation about the factors driving brand choices, and the circular solutions that exist in the global market place.

This webinar looked at why choice and design matter so much, in terms of choosing the right materials to lower brand and supply chain impact fastest. We also discussed:

How brands can make the right impact driven choices to separate true circular from recycling
How sourcing companies can communicate with apparel designers around the true impact of material choices
Whether communicating a full production narrative showing real, verifiable impact enable greener customer choices

Our panel included:

Lucita Jasmin, director of sustainability & external affairs, APRIL
Sarah Hayes, sustainability business expert circularity, H&M
Megan Stoneburner, director of materials, Textile Exchange
David Quass, senior director sustainability, VF Corporation

Moderated by Toby Webb, founder of Innovation Forum.

This webinar was hosted in partnership with APR.

Innovation Forum collaborates with leading companies to deliver bespoke stakeholder engagement, research and sustainability communications services. Partners gain access to our network and cross-industry experience to promote positive change in their chosen areas. Our bespoke projects are a chance to utilise our decades of experience in sustainable business to create an effective programme, make connections, and gain insightful feedback from key industry experts.

Click here for more information about our stakeholder engagement and communications services.