26 Jan 26 | Webinar
Building credibility in sustainability storytelling: B2C brands and the consumer trust gap (webinar audio recording)
As consumers pay closer attention to brands’ sustainability claims, the challenge is no longer so...
To round off the year are extracts from some of the interviews that have featured in the Innovation Forum podcast during 2021.
First up are Sarah Rogerson and Emma Thomson from Global Canopy discussing the 2021 Forest 500 report. Then hear from Innovation Forum’s Toby Webb talking with forest expert Simon Lord about the unintended consequences of just planting trees. Ford’s Jim Gawron gives some insight into the growth of the electric vehicle market. Dole Food’s Xavier Roussel talks about how to engage consumers on sustainability matters. Forest Trends’ Stephen Donofrio gives his views on the rise and rise of the voluntary carbon market. And, Molly Jensen and Rachael Howie, pupils at the High School of Glasgow, discuss the COP26 meetings and their hopes for the future.
Host: Ian Welsh
